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We are working on building the best product to unite people and local business together by blending human connection and technology into one platform.


Connect with us as we further our journey into creating Regulr 2.0, which will be launching later in 2019.

Richmond VA

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Our Story

Here at Regulr we are a group of thinkers looking to bridge technology and human connection into a new era.

Human-centered design should be at the heart of every new technology. Recently, however, we’ve seen technology reduce and remove the human connection. At Regulr, we focus on using technology in a way that promotes human connection, not hinders it. So, we’re revitalizing brick and mortar with a new industry of data to elevate the user experience when shopping.


Meet the Team 

Stephen Dodge

Founder & CEO

  Stephen has expertise spanning networking, virtualization, and storage technologies.

  Stephen brings a unique background of technology, sales, and customer experience as he was a Systems Engineer for 5 years holding a leadership role in designing, supporting, deploying, managing, and servicing the SAN environment for one of the largest financial institutions globally.      Stephen also held a sales and customer experience role at Nordstrom for 5 years where he gained prolific insight and skills by delivering the world-famous Nordstrom experience during his time there as a full-time working student. 


  Stephen is known for his never-ending supply of energy and drive to get things done. 

"If it's worth doing, it's worth overdoing."


Luke Rabin 

Product Lead

   Luke has spent a decade in the earliest stages of tech startups and also cofounded BLDR as a new approach to creating products. 

   An economist turned professional musician/record producer turned entrepreneur and all-round product person, Luke is the go-to man for creative innovation and team leadership. His passion is for doing significant work that improves the lives of others and doing so alongside other passionate individuals in a vibrant community.

  Luke ensures Regulr as a product and service is solving real and difficult problems in an innovative and transparent manner.





Brandon Lewis

Design Lead

    Brandon enjoys bringing people together with various talents to solve problems worth solving. Brandon's experience and passion lie in human-centered design and design thinking to unpack ideas and bring them to life. 

Brandon co-founded BLDR in order to approach startups in a unique manner.

   Brandon sees the value and importance in simplicity and seamless user experience for Regulr users given the sensitivity around a location-aware app and service that facilitates personal data. 










Will Middleton

Strategic Adviser

  Will earned his Masters Degree in Data Science from the University of Virginia in 2016. He spent time in the banking industry having originally attended Virginia Tech for a Masters in Accounting & Information Systems. 

   Fusing this new tech centered degree with his banking experience, Will became a blockchain technology and crypto-currency evangelist.  He founded Cloudy Data Systems a local tech startup focusing on public blockchain security.

  Will is excited to see how Regulr can transform the ways in which businesses and consumers interact in person in real-time in-store but also how a new ecosystem can emerge and layer into Regulr, rewarding consumers for their data and time; data as labor and the right to earn and control one's data is a key element to Regulr's long term vision.



Andy Sitison

Strategic Adviser

   Andy is an expert in blending strategy, teams, and emerging technology to achieve business results. Andy has held leadership roles in both regionals and global organizations, driving strategy, product solutions, partners, services and sales.  

   He has developed hands-on skills in user experience, solutioning, marketing, customer engagement, and branding.

   Andy has execution experience in startups and in international enterprises.

Justin Earley

Fractional General Counsel

  When he’s not closing a deal or helping a business navigate a key contract, Justin can be found talking on porches with his friends in Richmond, writing & speaking on the power of habits, or chasing down one of his four sons.
  Justin is a self-starter, so as a lawyer he doesn’t just think about how to manage risk, he thinks about how to take the right risks. 
  Justin primarily handles M&A, PE acquisitions, venture capital financings, corporate governance and structuring, non-profit issues and commercial contracts. Heis admitted to the Virginia State Bar as well as the U.S. District Courts in the Eastern and Western Districts of Virginia.




Software Development  

NS804 is a full-service mobile application development firm based in Richmond, VA. Specializing in native iOS and Android mobile app development, NS804 has produced over 100 apps since 2012.

ND804 usees their knowledge to help clients understand the development process, their best path to market, and their options for capitalizing on their app’s success. Priding themselves on their expertly-honed development skill set, and commitment to not only produce high-quality apps, but to partner with clients, acting as their tech-liaison to help develop and grow their app or platform with their proven user acquisition and retention strategies.

Creative Marketing Group

Marketing Team & Social Media  

Serving as a dedicated and fractional marketing department to startups, small businesses, and
non-profits in the areas of branding, digital marketing, business development, public relations and advertising.

As the CMG client base has grown, so has the team. And along the way, it has been challenging, but important to remain lean and process driven, in an effort to be most efficient and to, again, provide a simple marketing resource to clients.

Eric Gymph

Fractional CFO

An innovative leader that blends financial and business acumen while promoting positive organizational change. Eric is skilled in identifying financial performance drivers, implementing process improvements, and streamlining daily activities.  Eric is instrumental in achieving financial and business objectives while working collaboratively with teams. 


Eric has a comprehensive background managing teams while developing talent for future opportunities within the organization. Being the owner of EDGe Business Planning helping business owners so that they can truly understand their business and financial information and use it to grow their business profitably.

Our Values

We are a human-centered technology company that wants people to belong anywhere. We believe that technology should benefit human connection, not hinder it.


The most crucial component of human-centered tech is the user. At Regulr, personalization is a hallmark to creating genuine human interactions based on each individuals’ personal preferences.


With daily data breaches and questionable data practices in the industry, Regulr is committed to users controlling their own data. We strive to push the boundaries for innovative and new ways to protect our data with advanced technology.


With technology being at the forefront of communication, the layer of human interaction has fallen into an age of pixels and numbers. At Regulr, it’s about merging technology and users to encourage a stronger individual connection which in turn creates a stronger community.

Joe Baumgardner

Lead Brand Strategist​​

  Joe is the lead behind building the story, the brand, and the experience for anyone using Regulr. Joe became a Brand Strategist because at the core of any business should be authenticity and empathy.

  Joe believes in the art of seamlessness and simplicity. He likes to keep up with all things e-sports, gaming, VR/AR, publishing, and emerging tech.

  He strongly believes Regulr's platform can create a radically transparent channel that better meets consumers' needs and delivers more value to businesses for the time and money they spend in trying to attract customers and engage them.






David Ngo

Adviser & Behavior Design Strategist

   As the founder of Behavior Delta, a behavior design firm, David workshops and brings consulting to teams that want to Behavior Design effectively & ethically. 

  In 2011, David designed and created the world's first Behavior Design major program while at Stanford University; and has been helping teams implement Behavior Design. David is excited to influence Regulr's platform development through the lense of positively changing and influencing everyday interactions between people; shoppers and business staff behavior when engaging with each other.


"You can design a beautiful product, but if it doesn't actually beneficially change people's behavior, it doesn't really matter."

Ian Major

Business Strategy & Analytics Lead

  Ian has 5 years of expertise across business, retail, restaurant, finance, analytics, and all facets of leveraging data to make better decisions.

   He embraces a test and learns methodology; driving decisions worth tens of millions of dollars for the most prominent businesses in the world. Ian plans to leverage his skills in Data Analysis, Financial Modeling, and Predictive Analytics to drive a unique data set Regulr will build and turn into real-time actionable decisions that businesses of any size can take to add incremental value to their day to day operations.




Build a user-first & privacy-focused platform

We started with an idea to test the impact of a personalized “Hello” through our app to uncover what it means to customers and brick & mortar staff at various locations. We knew that with the current landscape of e-commerce and social media, that local business had an unfair advantage with a human connection. Their disadvantage, however, is the inability to mirror e-commerce and its ability to perfectly remember every customer when they returned to their website or app and leverage that individual's past actions, personal data, or purchase history to create a customized experience.

2018 Summer

Piloting Regulr’s service

We uncovered that “Hello John” is a core feature that has real impact and benefits; it’s in that moment of recognition and identification of an individual when they walk in the door we are making possible for brick & mortar to personalize the experience to customers in real time. The key to success for this type of experience is inventing a new human-centered tech platform that can connect businesses and users together by transparent and mutually beneficial means.

2018 Fall

What early adopters want Regulr to be

Learning from user feedback, focus groups, surveys, and in person meetings we found we're creating your universal shopping profile that gives power back to you; the customer & user. Giving you the ability to control your data and shopping experiences creates better human interactions in-store and thus provides business staff actionable insights for individuals that want these types of experiences.  With the insight we gathered, we can look forward to 1 seamless loyalty program with personalized offerings, instead of each business trying to sell you each and every time on their rewards program or offerings that are not relevant to you. We built and gave the simplest tool to our business pilot locations and early mobile users, then listened to how you and staff wanted this service to benefit everyone when shopping in-store. 

2018 Winter

How Regulr creates a seamless experience

We found and built upon a new innovative technology that gives Regulr's mobile app location-aware capabilities without tracking you as GPS does; plus keeping your identity private and in entirely in your control. Additionally, we piqued the interest of Stanford University and have partnered with them to research how a personalized greeting & shopping experience can best and positively impact both customers and staff's in-store experience. Understanding at a behavioral level how this simple greeting impacts emotions and the mindset of both parties is giving us great insight into how to build the Regulr platform; one that encourages personalization and tailored offerings beyond the usual passive transaction. From our Beta, our surveys showed that the biggest things people are looking for when supporting and exploring their communities are Loyalty/rewards programs, Accessibility to new experiences, and Hyper-Personalization.


On to the future

We are ready to build the future of the retail economy. Be a part of a new community by joining a platform that unlocks a new way to connect people and business together within your community. We can have authentic and personalized experiences without compromising our privacy. We don't want to live in a world where technology is abused and leads us to a mindless and destructive WALL-E world. Let's build and take back control of our data and shopping experiences together by giving the power and control back to the rightful owners, you the consumers.


We look forward to building the 1st full version of both the Regulr Mobile App and Business Service in 2019. We plan on spreading and providing our service experience to communities across the United States so you can have a consistent experience where ever you go and explore in the future! 

2019 and on